We are Alchemy.

We transform businesses.

How? By being a consultancy group with a vision.

Through harnessing tools like strategy facilitation, project management, executive coaching and personal consulting, we get things done. And we get them done well.
No matter what.

We’ve all heard how Barack Obama used social media to reach the masses ahead of the US elections. On the day of the election Obama had 3 million friends on Facebook – five times that of McCain. So successful was his use of the Internet and mobile technology that the ANC hired one of the largest ad agencies to try to replicate the success in the 2009 elections. 

Just on eighteen months later South Africa has not only caught up to this social media craze, but we now rank in the top 10 countries using Twitter. There are around 9 million Mxit users in South Africa and of those, 60% are between 18 and 25. Over 189 000 new South African users joined Facebook in the last week alone.  

These are just three social media tools. There are at least 150, and more are being added every day.  And they have the potential to benefit or burn your company, or both!

So how do you keep up? Should you rush out and set up accounts for yourself and your company on every channel and on every network, or start blogging, setting up wikis, podcasting or webcasting furiously. Do you expose yourself to the masses of online critics and self proclaimed citizen journalists without a strategy? 

The answer must be no – not until you understand how these channels work and how your markets and your employees are behaving and interacting with each other and with companies.

And time is running out.

It’s been called the biggest change since the Industrial Revolution. Whatever your business is, you cannot afford to take social media lightly. 

Alchemy Consulting invites you to contact us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it

We can help guide your company through the quagmire of challenges required to develop a social media strategy. Whether you are an active participant, or whether you are merely investigating what action you should take, let Alchemy facilitate a constructive and results-driven workshop that will enable your company to protect itself from possible pitfalls and take advantage of the immense opportunities that exist in the growing world of cyber-communities.